Athletes Unlimited

As an active investor and generous philanthropist, Jonathan Soros sought a way to bring these two areas of work together and create a framework for other like minded investors to do the same. Engaging WFPC, he created a governance and financing structure for his new social enterprise, Athletes Unlimited, that (a) gives athletes themselves a significant ownership and management stake in the enterprise, and (b) creates a new form of capped equity — “mission equity” — to ensure that profits shared are directed to advancing the company’s mission to develop athletes as civic leaders and role models.